Stevie Gee for Nike

Stevie Gee has designed a set of Nike bandages for kids that double as a comic strip about athletes who fall but get up. This new form of motivational storytelling aims to encourage kids to play sports and have fun without the fear of getting hurt, as part of a Wieden + Kennedy Shanghai campaign called “Badge of Honor” for Nike. The bandage packages were launched at Nike stores alongside other merchandise and accompanying animated films featuring Nike athlete cameos. 

Adweek have written a great piece on the campaign which you can read here.