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Jack Hudson & Major Briggs direct Rowntree's

Jack Hudson and Major Briggs invite us to sneak a peek at the inner wonders of Rowntree’s sweets in ‘The Smile Factory’ campaign for JWT. 

Another exciting cross pollination project between Blink Art and Blinkink, illustrator Jack Hudson co-directed the charming commercial with animation directors Major Briggs.  

Drawing inspiration from 1950s illustrations, Jack designed the delightfully fun factories, steeping them in colour and charm reminiscent of the era. A terrific team, Jack then worked collaboratively with Major Briggs to direct the live action, 2D and 3D animation which went into creating these miniature marvels. 

View the film by clicking here.

Check out some behind the scenes images here