Photographer Ryan Hopkinsons and artist Kyle Bean joined forces to create this award-winning campaign for Dreamies cat treats. The idea: One studio, 15 cats, a whole box of Temptations cat treats. The result? Beautifully destroyed packs, that were shot and made into a poster campaign to tell a clear and simple story – product irresistibility.

Kyle created the packs, Ryan shot them and Blink Art also made the making of film for digital.
Watch the film by Jake & Josh here.

This campaign has since won the following awards:

Graphite Pencil @ D&AD
Silver for Press @ Cannes Lions
Silver @ Campaign Big Awards