The Telegraph's 'Think Ahead' Illustrated & directed by Pâté

Illustrator Pâté created this print and social campaign for The Telegraph new mobile app 'Think Ahead' with adam&eveDDB. Each concept is inspired by key news stories from current affairs and challenges the viewer to think ahead. 

Pâté was so involved in each stage of the creative that he even stepped into the sound studio and performed the groans of Donald Trump!   

The activity runs across digital channels including display, video and social media. One of many campaigns coming out from Blink Art which involves print, animation and social content. 

These striking illustrated ad's will be seen across digital and print channels. Each concept challenges the viewer to ask what 'Think Ahead' means to them. 


Client - Telegraph Media Group
Chief customer officer, Telegraph Media Group - Robert Bridge

Agency - Adam & Eve/DDB
Chief creative officer - Ben Priest
Executive creative directors - Ben Tollett & Richard Brim
Copywriters - Natasha Lyons & John Trainor-Tobin
Art directors - Dan Lacey & Clarissa Dale
Agency producer - Laura Smith
Planner - Tom Sussman
Business director - Tom White
Account manager - George Fox

Production company - Blink Art
Illustrator - Pâté
EP - Katy MacGregor
Producer - Emily Lay
Director - Pâté
Lead animator - Antoine Bourruel
2D animator -Hannah Lau-Walke
Compositor - Katherine Stephens
Sound studio - Factory Studios
Music supervisor - Neil Johnson