Matt Russell's Waitrose 1 Range TV campaign aired on Friday and the press ads were seen in almost every national paper across the weekend.
The 3 x 40” TV spots, which aired on Friday, span 5 countries and 2 continents, and tell the story of how some of the supermarket’s best ingredients for their new luxury product range make their way from farm to plate.
Working with a top film crew from Blink Productions, the team travelled to farms, vineyards and remote cocoa plantations in Tanzania to meet the makers and capture that journey.
To view the films click on the images below...
Matt also shot the stills campaign which was rolled out across all the national press over the weekend - see below!