Emily Stein for Sainsbury's Back to School

School uniforms aren’t just worn in the classroom! They’re for those little moments outside the school gate, dancing in the living room or running wild in the garden.

Emily and Alice Stein created 4 charming VOD films and 12 gorgeous stills for a fully integrated campaign for Sainsbury’s TU Back To School Uniforms Campaign. They filmed and shot the kids doing what they do, playing on scooters, chasing each other in the garden, getting ready in the morning and doing dances in their own private dance floors in the living room.