Daniel Frost and Matt Russell for Blue Apron

Working closely with animation directors Major Briggs, photographer Matt Russell and illustrator Daniel Frost collaborated to create this charming campaign for Blue Apron - a US based company looking to make the way our food gets from farm to plate more sustainable and cut down food wastage.

With food styling by Fergal Connolly, Matt's shots of the mouth-watering meals being prepared create the landscape for Daniel's characterful scenes to come to life. 

Take a look at the full advert here.