Catherine Losing for Polaroid Originals

Impossible Project, the company that revived production of Polaroid film in 2008, is today rebranding as Polaroid Originals, and launching a new analogue instant camera, the Polaroid OneStep 2 and a new range of original format instant film in colour and black and white. The launch coincides with the 80th anniversary of Polaroid.

Photographer Catherine Losing shot the campaign and helped to create "an identity that inevitably has something of a retro feel but manages to also appear bold, colourful and modern."